Introwork maps what every account runs, which team runs it, and when it’s about to change, straight from their job posts, SEC filings and websites. Built for GTM teams selling to engineering, data and security buyers. With receipts.
free plan at launch — no card, pinky promise
Senior Data Engineer
Northwind Freight · Chicago or remote
We’re a 1,800-person logistics company and our data team is about to double.
In your first 90 days you’ll help us migrate our warehouse from Redshift to Snowflake by Q3 and roll out dbt for every analytics team.
greenhouse.io · posted 2 days ago · 1 of 6 similar roles
Account signal
Northwind Freight
94
intent / 100
Data warehouse migration
We read the fine print so your reps don’t have to →
01The problem
Your reps can’t tell, so they spread their week across hundreds of accounts and open with the same generic “why now” as every other vendor. Here’s what that sounds like on your team:
“I’ve got 200 accounts. Which 20 do I actually work this week?”
“My “personalized” opener is “saw you’re hiring.” So is everyone else’s.”
“Perfect fit. We just showed up a year early.”
“Sales stopped opening the intent report in March.”
of B2B buyers are in-market in any given quarter. The other 95% won’t buy for months, or years.
Source: LinkedIn B2B Institute, “The 95:5 Rule”
of a rep’s week is spent actually selling. Every hour on the wrong account comes out of that.
Source: Salesforce, State of Sales
Instead it hands your reps a score and a shrug. We hand them the reason.
Black-box intent says
Acme Corp
Topic surge: Cloud Infrastructure
Score: 72
Source: ¯\_(ツ)_/¯
Introwork says
Acme posted 6 data engineering roles to “migrate from Redshift to Snowflake by Q3.” Their latest 10-K lists data platform modernization as a top-three priority.
Source: 2 job posts, FY25 10-K, p. 34
02How it works
We crawl job posts, SEC filings (10-K, 10-Q, 8-K, S-1) and company websites every day, and match every document to the right company.
AI models pull out teams, technologies, initiatives, budget shifts and pain points. Context, not keyword bingo.
Every account gets an intent score against your ICP and the signals you care about, with the evidence attached.
Hot accounts land in your CRM, Slack, ad audiences and sequences the day they heat up. Not a quarter later.
03The receipts
No mystery math. Every point in an intent score traces back to a sentence you can read, quote, and paste into the first line of an email.
INTROWORK
intent receipt
Northwind Freight · #NWF-0094
Oct 3, 2026 · 09:41
“migrate warehouse to Snowflake”
data platform = top-3 capex
Redshift → Snowflake (eval)
new /careers/data-team page
logistics, 1–5k employees
THANK YOU FOR NOT GUESSING
04Features
Which tools each team runs, how many people work with them, and what they’re evaluating or quietly migrating away from. Including the back-end stack that website scanners can’t see.
New teams spinning up, first-of-their-kind roles, and job posts that literally describe the problem you solve.
Strategic priorities, risk factors, capex shifts and leadership changes pulled from 10-Ks, 10-Qs and 8-Ks.
New product lines, pricing changes, trust centers and market expansions, caught the week they ship.
Describe it, and we’ll track it across every account in your market.
> companies hiring their first security engineer▍
Signals show up where your team already works. Including your AI agents.
05Who it’s for
If your product runs on top of, plugs into, or replaces part of someone’s stack, their stack is your ICP. That’s where Introwork goes deep.
→ a TAM you can trust
Size and score your market on the stack each account runs, then cut territories and tiers on fit, not headcount.
→ clean data, in your pipes
Pull technographics and signals through the API, webhooks or warehouse delivery, already matched to the right company.
→ install-base campaigns
Build audiences of competitor customers, ecosystem accounts and teams mid-migration, and launch the week they qualify.
→ account research in minutes
Know what the team runs, who owns it and what just changed before the first call. Your why-now is already written.
06Pricing
Credit-based, no annual lock-in. Waitlist members get founding-customer pricing at launch.
For founders and solo reps kicking the tires on signal-based prospecting.
$0 forever
most teams start here ↓
For SDRs, AEs and lean GTM teams working accounts every day.
$99 / month
For RevOps and GTM engineering teams piping data into the CRM and warehouse.
Let’s talk
Credits are used when you view or export a company, job or signal. Plans shown are planned for launch and may change.
07 Where we’re going
Great go-to-market starts with knowing what’s true about your accounts. We’re building that foundation first, then the agents that act on it.
Pingoo is just
getting started
Hiring, tech-stack, filing and website signals, scored against your ICP with receipts.
Map the teams and people behind every initiative, and get a research brief for every account.
Agents that pick the accounts, draft evidence-grounded outreach and run plays across your channels.
08FAQ
Any observable event that suggests a company is about to buy what you sell. A job post asking for experience “migrating from Jenkins to GitHub Actions”, a 10-K that flags cybersecurity as a material risk, or a brand-new enterprise pricing page. Introwork turns those events into structured, scored signals.
B2B tech companies whose ideal customer depends on what an account already runs: data and analytics, developer tools, cloud infrastructure, security, AI/ML infrastructure and integration-led SaaS. RevOps and GTM engineering teams use it to map TAM, score fit and design territories. Marketers and reps use it to pick accounts and find a reason to reach out.
Technographics tell you which technologies a company uses. Most providers detect them from scripts on a company’s website, which only sees front-end tools. We also read job posts and filings, so we can see back-end and internal tools like data warehouses, CI/CD and security stacks, which team uses them, and when that changes.
Traditional intent data is inferred from anonymous content consumption across publisher networks. Our signals come from what companies publish about themselves, and every signal links back to its source, so you can check it and use it in your outreach.
Public sources: job postings from company career sites and job boards, SEC EDGAR filings, and public company websites. We don’t buy personal browsing data.
Yes. Describe the signal in plain English, like “companies hiring their first security engineer”, and Introwork will track it across every account in your market.
We’re working with a small group of design partners now and will open access to the waitlist in waves. Join to get early access and founding-customer pricing.
That’s Pingoo. Pingoo reads job posts, filings and changelogs all day so your reps don’t have to. Pingoo has never once asked for PTO.
We’re opening Introwork in waves. Join the waitlist for early access, founding-customer pricing, and a direct line to shape what we build next.